Chris Keating
Secrets of direct mail 1: the extraordinary findings of professor Siegfried Vögele
by Chris Keating
Have you discovered the great Siegfried Vögele and his dialogue method? If not, this new series on SOFII by fundraiser Chris Keating is for you. In part one, Chris introduces you to Vögele’s approach and methodology. Stayed tuned for further articles looking at how to apply them in practice.
Read moreSecrets of direct mail 2: answering the right questions with your envelope
by Chris Keating
In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.
Read moreSecrets of direct mail 3: how people read letters
by Chris Keating
How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.
Read moreSecrets of direct mail 4: storytelling, fundraising and the dialogue method
by Chris Keating
How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
Read more
